Sound Culture Entertainment stands as a beacon of positivity in the vibrant tapestry of the electronic music scene in Texas. Founded by passionate producers and DJs, they serve as a platform for emerging artists and local talent to shine throughout remote parts of Texas. Through their tireless efforts, Sound Culture Entertainment has cultivated a community that celebrates creativity, diversity, and connection.
The ethos driving Sound Culture’s vision and its unwavering commitment to shaping the future of electronic music in Texas and beyond is highly noticeable. In our interview with Joseph Forsythe, co-owner of Sound Culture Entertainment, we delve into his role in supporting emerging talent, Sound Culture’s impact on the local scene in Midland/Odessa, and their plans for expansion into larger markets like Dallas.
EDM Texas: Can you elaborate on Sound Culture Entertainment’s involvement in nurturing emerging artists and local talent within the Texas electronic music scene?
Joseph: As producers and DJs, we have wanted to provide a platform for local artists to better themselves as artists and human beings. Over time, we have connected with these people across the state at events such as Nova Fest or the shows we’ve attended in countless cities. Some of these artists are well known and others just haven’t had their shot so artists of all sizes get that opportunity to play with their idols with us at Sound Culture!
EDM Texas: How has Sound Culture Entertainment contributed to the electronic music community in Midland/Odessa over the past few years and what impact have your efforts had on the local scene?
Joseph: The co-owner of Sound Culture Entertainment, Patrick Vasquez, and I have been hosting local EDM shows for nearly four years in the Midland/ Odessa area connecting with dozens of local artists and creatives to establish the community in our area. I have worked with other companies in the region like Outer Limits Entertainment to bring headliners such as PhaseOne, VNSSA, Steve Aoki, RIOT, and more to our area so that people don’t have to drive five hours to Dallas or El Paso to see their favorite artists. Together we have taken our collective experiences and the best aspect of what we have seen from everyone else and started Sound Culture to further the growth in our area!
EDM Texas: Bringing headliners to smaller markets is a unique approach! How has Sound Culture Entertainment attracted headlining acts to smaller markets like Midland/Odessa, and what benefits does this strategy offer artists and attendees in reducing travel time?
Joseph: Headliners in a secondary market are rare, but we have found success networking with people nationwide. We have established relationships with several agencies including some of the largest in the business, and continue to expand and grow each day with new partnerships and relationships. We make sure they know how passionate we are about our community and the growth of something larger than all of us.
EDM Texas: As Sound Culture Entertainment looks to expand into larger markets like Dallas, what are your plans for growth and how do you envision your presence influencing the electronic music scene in these bigger cities?
Joseph: We want to be known as a company that throws shows for the people and by the people no matter the area. We aren’t looking to replace anyone or compete, but to collaborate and develop these areas as EDM continues to grow and evolve!
EDM Texas: Can you elaborate on Sound Culture Entertainment’s vision for developing the experimental bass and tech house scenes in both new and existing markets, and what strategies do you plan to implement to promote these genres within the Texas electronic music community?
Joseph: We are very open to expanding all genres of EDM, but the main in the Midland/Odessa scene is the deep/heavy dub and tech house. Being immersed in the scene ourselves, we get to hear and see what people like firsthand and would like to capitalize on that. As we grow the foundation of our scene here, the rest follows, making room for all genres to enjoy! We plan to keep ourselves grounded and stay in touch with the people in the communities to hear their feedback and be able to target our events towards things that everyone likes and not just what we prefer ourselves!
EDM Texas: What final thoughts would you like to share with the electronic music community and your supporters about the future of Sound Culture Entertainment and its impact on the music scene?
Joseph: Given the growth we’ve already experienced through building relationships with other promoters like Full Grind Entertainment and PRIME Night Cult, we aim to be a catalyst for the expansion of electronic dance music in West Texas and throughout the entire state and nationwide. I am extremely grateful for the electronic genre as a whole and our main mission is to leave music a better place than we found it. Music has changed our lives for the better so we owe it to music to give it our all and leave a legacy that far exceeds what we can imagine. I am most grateful for the people I’ve met and fans of not just my music, but our movement as Sound Culture. We do it all “For the Culture.”
Sound Culture Entertainment’s mission of spreading good music and fostering a positive culture is deeply ingrained in everything they do. From supporting emerging artists and local talent to bringing headlining acts to smaller markets like Midland/Odessa, they have made significant strides in shaping the Texas electronic music scene. As they continue to collaborate, innovate, and champion the values of community and inclusivity, Sound Culture Entertainment stands as a testament to the transformative power of music and the boundless possibilities it holds in bringing people together.
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